This is a dramatization type of TV Commercial and presentation technique is Live Action. In This New TV Commercial, coke has the same target market which they already have.
The pictureisation is telling the whole story o TV Commercial in the first 5seconds. Coke uses emotional appeal to involve the viewer’s and “key visual “that sums up the intended message. How people enjoy consuming coke, what passion comes to their mind when they hold a bottle of coke they forget about others when it comes to coke.
They used visuals and words to register the brand in the viewer’s mind. They used music as well for more entertainment of the viewer’s. Keeping all these aspects in mind this ad features all the messages coke wanted to convey. On the whole, their commercials are rather entertaining and are bound to be remembered.
Amal Khurram
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