Olpers TVC

The Olpers television commercial is made with great creativity and concept. It is bringing the Muslim cultures from around the world together in one bond. It is a commercial specially made for the Ramadan so it is highly bent towards culture and religion. It shows people from various communities performing their prayers, sehri and aftari. The ad beautifully highlights values and traditions. For instance it is screening the fact that the entire family is sitting together and opening their fast.
The ad shows visual clips from Pakistan, Turkey, Kashmir and Palestine. This shows that the brand Olpers has taken into account a vast market. It is also a symbol of collectivity and togetherness and this is what represents our society. The ad defines its product’s target market in an efficient way; it features kids, adults and elderly as well.
One worth mentioning factor about the ad is that there is no direct dialogue between any of the actors; still the ad is able to say so much to its viewers. It is clearly able to convey its message to us. Although the theme of the ad is Ramadan, still it is highlighting the different ways to use the product very well. For instance the ad shows that Olpers can be drank directly, it can be put in tea, it can be eaten with cornflakes and is also being used to make pastries. This is a brilliant way of positioning the product in the market. In one of the clips it is also showing hoe it is distributed, a van comes in a market and is delivering the milk to the retail shops.

Maira Sajjad